OPTIMISATION OF THE ROLE OF BPJPH IN BUILDING INDONESIAN COMMUNITY HALAL CULTURE

Halal is a trending topic in Indonesia and the world. Halal is a golden bridge in supporting the improvement of the economy, trade and industry for Indonesia on the world stage, therefore all products are encouraged to get halal certification at the national, regional and international levels. As a country with the largest Muslim population in the world, Indonesian halal has become a global reference and has a large market potential for the halal industry both in terms of health, safety, ethics and eco friendly. The halal lifestyle is now beginning to entrench in Indonesia and various countries, even to countries with minority Muslim populations. Based on these conditions and to protect consumers, the Government of Indonesia through BPJPH passed Law No. 33 of 2014 concerning Halal Product Guarantee. The purpose of this Law is to protect and provide comfort, security, safety and certainty of the availability of halal products for the public in consuming, processing, storing, packing, selling and using halal products. The focus of this research is to provide education and build a culture of halal awareness of the community, especially from the food, beverage, cosmetics and medicine sectors through the process of halal control and verification. Halal products are also proven to increase added value and national competitiveness in the international arena